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The Data Center Question: What a Google Campus in Hermantown Would Do to the Local Housing Market

Aug 2026 · Guide editorial · 5 min read

Ten days from now, in a county building in Carlton, a board of commissioners will hold a hearing on whether to stop something that has not been proposed there yet.

The August 24 hearing on a one-year moratorium on data center construction in Carlton County is the clearest sign of how completely one project has reordered the development conversation in the Twin Ports. That project is Google's proposed campus in the rural southwest corner of Hermantown, confirmed publicly in March 2026 and unapproved five months later. It has produced an open house that drew hundreds, a tabled council vote on tax incentives, a docket at the Minnesota Public Utilities Commission, and a grassroots opposition campaign that has now spilled across the river into a second county.

For a guide about where to live, the useful question is narrower than the one being argued at the microphone: what would this actually do to housing in Hermantown, Proctor and the townships nearby?

What is on the table

A very large building on rural ground. Early reporting described a facility of up to roughly 1.8 million square feet; the figure presented at the company's June open house at the Aad Shrine Meeting & Event Center was about 1.2 million. Either number is unprecedented here. For scale, it is a footprint measured against regional distribution centers and mills rather than against anything anyone has built in St. Louis County recently.

The power arrangement is the part that made it real. Minnesota Power announced in March that it would serve the facility, under an electric service agreement filed for review with the state Public Utilities Commission. The utility has said it will develop 700 megawatts of new resources to support the load, 300 megawatts of wind generation plus 400 megawatts of battery storage, and that the customer will bear the cost of the energy infrastructure required. At the June open house, company representatives put the projected benefit to other ratepayers at $600 million to $800 million over fifteen years.

On the environmental questions that dominate the public meetings, the company's position is that the facility uses air cooling and closed-loop systems, with water consumption limited to ordinary building uses such as restrooms and kitchens, and that noise would fall within Minnesota standards. Residents at the open house raised deforestation, wetland impacts, air quality, electricity bills and noise. Regional entertainers lent their names to an opposition panel in mid-July, which is a fair measure of how far the issue has traveled beyond the usual planning-hearing crowd.

The numbers that touch housing

Three figures from the public presentations are the ones a homeowner or a buyer should file away.

Construction workforce: 1,500 to 2,000. This is the single largest short-term housing effect, and it is the one most often ignored. A build of this size draws trades from a radius far beyond the Twin Ports for a period of years. Regionally, that shows up first in extended-stay lodging and short-term rentals, then in the rental market, and in a tight market it shows up as upward pressure on rents well before it shows up in sale prices. Hermantown, Proctor and western Duluth have the closest inventory.

Permanent jobs: roughly 40, above the county average wage. This is a small number for a project this size, and it is worth saying plainly. Forty households do not move a housing market. Data centers are capital, not payroll. Anyone telling you a campus like this will fill a subdivision is selling something.

Property taxes: current land generates about $80,000 a year; the company has projected more than ten times that once built, with schools receiving on the order of $40 million over 28 years. This is where the real long-run effect on residents sits. A large commercial parcel added to a small city's tax base shifts the share of the levy that falls on everyone else. It does not automatically lower anyone's bill, because levies are set by budgets rather than by valuations, but a larger base spreads a given levy across more value. In a city where the median house runs near $314,000 in mid-2026 and where school funding is a routine ballot subject, that is not a trivial mechanism.

Why Carlton County is holding a hearing

The moratorium under consideration south of the river is a separate matter with a shared cause. Residents there learned that Silver Brook Township, at the county's eastern edge, was being weighed as one of three candidate locations for a data center development. A group of residents asked the county board in June for a one-year pause; commissioners agreed in early July to consider it and voted unanimously later that month to schedule the required public hearing.

The proposed interim ordinance would do two things: pause data center construction for a year and authorize a study of whether the county's existing zoning is adequate to regulate the use at all. That second half is the substantive one. County zoning in rural Minnesota was generally not written with a use like this in mind, and an interim ordinance is the standard tool for buying time to write the rules before the application arrives rather than after.

Not everyone at the county table is enthusiastic. The county's economic development director has cautioned against the pause, and the county attorney has been asked to determine whether such an ordinance would bind the townships and cities inside the county or only the areas the county zones directly. That legal question is likely to shape whatever the board actually passes.

What this means if you are shopping in the area

If you are buying an existing house in Hermantown or Proctor: very little changes today. Hermantown remains what it was, the region's most active new-construction market with its own school district and level buildable ground, and the reasons people move there have nothing to do with this. Watch rents rather than prices if construction starts; that is where a large temporary workforce lands first.

If you are buying rural land in southwest Hermantown or in the Carlton County townships: this is genuinely unsettled ground, in the literal and the regulatory sense. A pending interim ordinance can change what a parcel may be used for, and a large industrial neighbor changes what it is worth. Do not close on acreage in these areas without reading the current zoning and checking the county and township agendas.

If you already own nearby: the approval process is the thing to track, not the press releases. The Public Utilities Commission docket governs the power agreement. Hermantown's council controls local approvals and any tax incentive, and it has already declined once to vote on incentives. Carlton County's board meets in public and its hearing is August 24 at 4:15 p.m.

None of that is a prediction, because a prediction here would be dishonest. What can be said with confidence is that the Twin Ports has not had a single private project of this size in living memory, that the region's housing stock is old and its buildable land constrained, and that the decisions being made this month in two county seats and one city hall will still be shaping this market a decade from now.


Reported from Duluth News Tribune and Pine Journal coverage, Minnesota Power company announcements, Carlton County Board of Commissioners proceedings, and Redfin market data.

Places mentioned

Where to find them

Hermantown Area Chamber of Commerce
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The Hermantown Area Chamber of Commerce serves the businesses along the US 53 and Maple Grove Road corridors and the surrounding above-the-h...

Hermantown High School
Schools

Hermantown High School enrolls roughly 655 students in grades 9 through 12 (NCES Common Core of Data, 2024-2025, accessed 2026-08-13) and is...

Pine Valley Recreation Area
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Pine Valley is Cloquet's winter sports complex, carrying cross-country ski trails, ski jumps, and a tubing hill (City of Cloquet, accessed 2...

Hermantown Connector Trail System (Boulder Trail)
Trails

The Hermantown Connector Trail System is the city's ongoing effort to link its parks, schools, and neighborhoods with off-road path, with th...

Sources

Where these facts come from